Infographic is another tool for presenting interesting content. By using charts, pictures and colors to help illustrate the presentation. to make it easier to understand Helps to memorize information better Easy to disseminate and save time in studying the information of the recipient Through a summary, compiled to be short, concise, easy to understand, communicate honestly. Yes to informative content, how to, rankings, statistics, surveys, news, research, campaigns, prompts, advertisements and information on products and services.
Infographics have many advantages in content creation. If designed according to key principles Will make infographic presentations able to stop people's thumbs and attract people under these 7 techniques.
1. Focus on a single point The presentation in infographic format is a condensed summary of the major issues. Complete the main idea in one page. Therefore, it is best to use a limited space where only one topic is discussed. To create content that is memorable, accessible, easy to understand and interesting
2. The title is interesting to follow. Sprinkling the topic to be attractive, inviting, focusing on big letters. especially outstanding or eye-catching colors It helps to catch people's eyes and attention at first glance. from the distinctiveness that is immediately noticeable
3. There is a balance between text and pictures. The design of the layout of images and text to balance the entire page. without being too heavy on either the text or the picture. Will make it more interesting, beautiful, inviting than a design that is full of text or only pictures.
4. Access to simplicity simple presentation text alignment and pictures beautifully without having to apply effects to show the superiority of painting It's effective communication. It works more on point than putting everything into it to look flashy.
5. The design work is consistent with the display. In good design, the impression of the designed piece should be taken into account. It must be taken into account that it is a design that is displayed through a Pc, Tablet or smart phone to support the use of the device of the recipient.
6. Presenting directly to the target audience Before drawing a work, you should first draw a picture in your mind that What approach must be presented to be suitable for the target customer group? Because it wouldn't be good if the target audience was a businessman, but the infographic design was only cartoon characters. suitable for communicating with the target audience that is more children
7. There is space in the work area, space or empty space on the page. It's just as important as the content. And the accompanying image is used because the space between the picture and the information sentence will make it comfortable, beautiful, not too heavy. therefore inviting to follow It's easier to stop reading and spread the word. A one page infographic full of information, images clumsy, hard to read, and too cluttered to visit.
with a simple technique organized as such guidelines This will make the presentation of the infographic story look not boring, beautiful, inviting to read and inviting to follow. because of trying to cram everything into one display page Regardless of the key principles of making these infographics, they will make it look no different. unprofessional And unfortunately the goal of using an infographic to communicate.
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